How Authors Land Speaking Gigs: Boosting Visibility and Thought Leadership

Do you want to get speaking gigs? Are you a new author who’s looking for exposure and thought leadership opportunities? The key is to use your book as a platform. Get clear on your message, then share it everywhere. How do authors land speaking gigs? They boost visibility and thought leadership by using their book as the springboard! Public speaking is the perfect opportunity to get exposure and demonstrate expertise in your industry. In this blog post, I want to share ideas on how to increase your chances of getting an invitation to speak. But before that.

Why Consider Public Speaking in the First Place?

Although most speaking engagements are unpaid, they can open up doors to a successful author career. That is why new authors need to consider speaking opportunities when they come available, especially if the topic of your book syncs well with their needs and goals.
The chance to expose your book to appropriate audiences is a crucial milestone towards building future income.

It’s a way to sell your book and build your speaking career simultaneously.

Speaking engagements also provide you with the opportunity to promote an aspect of your book that is relevant to schools or helpful information for professionals who are looking for new ways to engage their audiences. It is a surefire method of reaching your target audience with the information they need.

Whether it’s speaking on stage at a conference, giving lectures at universities, presenting at a business workshop, speaking at an event, speaking on a podcast or video series – the opportunities are endless. You can leverage these moments to generate leads, identify customers for your other services, and brand yourself as a thought leader by having your name appear on other companies’ online platforms.

That all sounds great, but how do you position yourself?

Here’s What You Should be Doing to Get on Speaking Platforms

Many authors do not know where to start when it comes to speaking engagements and can be discouraged by how competitive it is to get on events that matter.

The truth is that speaking engagements are scarce for most people (even famous ones), so you’ll need to work extra hard. That’s why I have put together my favorite tricks to make the process easier for you. Consider the following tips:

Always Create High-Value Presentations
Presentations are one of the most important parts of speaking engagements. They provide insight for listeners who then go out and purchase your book or plan future opportunities with you. People want to listen to subject matter experts, so prepare informative content that is practical and actionable. Make sure to include valuable takeaways from your book. Also, remember not to sound ‘salesy’. Presentations that turn out to be sales pitches drastically lower your standing with the audience.

Prepare for Multiple Speaking Engagements at Once
The speaking space is competitive, and many people are vying for speaking gigs regularly. It’s not uncommon to get booked out years ahead of time. You can do this by developing a speaker placement program. Identify relevant opportunities, connect with event organizers, and then submit your speaker proposals.

Target the Right Audience
Know yourself and make sure you have an authentic message that resonates with the audience you’re speaking in front of–you can’t fake authenticity. The audience you pick should represent the people you want to reach. Some ideal avenues to start looking at are local organizations, associations, industry groups, etc. And still, you can choose to be a solo presenter or a panelist on an industry-related topic discussion.

Understand the Process of Speaker Proposal Submission
Sometimes there are usually calls for speakers. In this case, you can submit a formal application for consideration. But if not, don’t wait around for an invitation- connect with event organizers: reach out via email or LinkedIn. Submit your speaker proposals and take care to follow the protocol; include a presentation abstract, speaking experience, any specialties, and a short bio.
These are a few practical tips to get your book out there through speaking events.


Public speaking is an excellent way to build your authority and credibility as an author. You will get the chance to interact with people personally, which will help you grow an audience for future book sales or other creative endeavors.

If you haven’t considered public speaking, it’s time to rethink! I’ve provided some tips in this post that may be helpful if you are thinking of incorporating this into your business book strategy. Have any other insights? You can share them in the comments section!

If you are not yet a confident speaker, taking a short public speaking online course can help jumpstart your career. Check out our one-on-one coaching for building a profitable venture with your business idea. Still not sure, book a free consultation to explore your options.


4 Amazing Tips to Learn from Wired for Uncommon Success

Wired for uncommon success is about life transformation that starts with self. I am a firm believer in the fact that you can go only as far as you allow yourself. The reason being your mindset determines your actions and behavior towards life.

As a nurse and coach, I have had to go through unpleasant experiences, some changing my life in ways I couldn’t have imagined. In those dark moments, I learned that what I make of the circumstances will determine the turn my life takes.

That is what fueled writing this book.

So, I want to share four incredible tips that were pivotal in changing my belief system and propel me to act.

Goal Setting and Action Steps

The power of taking action.
Success doesn’t just happen. You have to be intentional, set specific goals and actions to take. Then be willing to put in the effort. Learn how to lay down objectives correctly and commit to seeing them through.

Often, individuals struggle with achieving goals because they make them too ambiguous. For instance, to be healthier or procrastinate less. Such ambiguity diminishes focus.
An example of a specific goal will be, say lose fifteen pounds in one month. And the actionable steps to go to the gym three times weekly, stop snacking after eight pm, etc.

Choosing Company Wisely

The power of connections.
When it comes to the company you keep, you must be selective and wise- their voices shape your thinking.

Sometimes there’s no change in life because you are stuck with people without vision. So, together you sail through life. Their limiting perceptions rub off on you. They believe life is hard, wish on certain things but are not willing to make an effort to change. Moving from a fixed mindset to a growth mindset means connecting with the right people. The social circles, friends, mentors you associate with collectively form your mentorship.

I wrote more about the impact of the wrong mentorship and how to choose mentors in this book.

Taking Risks
The power beyond the comfort zone.

Uncommon success and risk-taking have an inevitable connection. The world keeps evolving whether you are a willing participant or not. Moreso today.

To stay relevant, you have to be willing to take a chance on new ideas and opportunities, no matter how scary. Take the example of Blockbuster and Netflix. Netflix chose to take risks and move with the trends while blockbuster rested on its initial success, only to declare bankruptcy later.

The comfort zone is a place of stagnation.

Exercising Self-Compassion
The power of self-acceptance.
Self-compassion helps you to accept mistakes and failures so that you can learn from them and move forward. Take stock of the journey from time to time to appreciate how far you’ve come. It’s the best way to show yourself kindness. People who fail to be kind to themselves during failure find it hard to let go and learn from the experience.

Final Thoughts

The road to achieving uncommon success will have unexpected turns, detours, and dead ends, but if you persist and do the right things, you’ll get there. It’s time to ditch the fixed mindset and adopt the growth mindset.

Find more books capacity building books on business and personal growth by this author here.